Digital Marketing Executive

Summary

As a digital marketing executive at Leisurekart, you will be responsible for developing and executing digital marketing strategies to increase our online presence and drive traffic to our website. Your role is essential in helping us achieve our business objectives and reach our target audience effectively.

If you have a passion for marketing, possess great communication and analytical skills, and thrive in a fast-paced, deadline-driven environment, you’ll be a perfect match for our team.

At Leisurekart, we value creativity, collaboration and innovation and look forward to welcoming a new team member who shares these values. We strive to promote diversity and inclusivity and invite individuals from all backgrounds to apply.

Responsibilities

• Create and implement inclusive digital marketing strategies by utilising different digital mediums and setting measurable KPIs.
• Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns.
• Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations.
• Develop and execute social media strategies to meet brand objectives.
• Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
• Conduct market research and competitive analysis to identify industry trends and new growth opportunities.
• Create and curate social media campaigns, including content creation, publishing, and community management.
• Manage and optimise PPC campaigns on various platforms, including Google Ads, Instagram Ads, Facebook Ads etc.
• Monitor the organisation’s social media accounts and ensure brand consistency in all social media messages, produce reports, etc.
• Create relevant and versatile content to engage target audiences, promote our brand and drive engagement.
• Report and analyse the performance of social media campaigns and provide insights on performance metrics.
• Conduct keyword research and on-page optimisation to increase website rankings and drive organic traffic.
• Develop and execute email marketing campaigns with A/B testing.
• Analyse analytics and engagement metrics to measure campaign performance.
• Prepare and present monthly/quarterly reports to stakeholders.

Preferred skills and qualifications

• Experience with graphic design and content production.
• Excellent written and verbal communication skills with problem-solving acumen.
• Knowledge of website CMS and marketing automation tools.
• Proficiency in developing and overseeing email marketing initiatives.
• Familiarity with UI/UX design principles and website design best practices.
• Fluency in English and at least one regional language.
• Expertise in social media platforms (like Facebook, Twitter, Instagram and LinkedIn).
• Strong attention to detail with time-management and organisational skills.
• Ability to work independently and manage multiple tasks with ease.

Education and Work Experience

Education: Bachelors Degree (any stream). Undergraduates with demonstrable digital marketing knowledge and skills are welcome.

Work Experience: 0 to 2 year. Freshers are welcome.

Training

On-the-job training will be provided.

Working Days and Timings

Days: 6 days a week.

Timings:
10:00 AM to 6:00 PM (may vary as per requirement)